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Maybe you’re in a rush to get started and make money online.
Maybe you haven’t decided on a niche for your own product yet.
Or maybe you already have your own product, and you’re looking for a backend product to offer to your customers.

In that case, I’m offering you 75% commission on the OneWeekPaycheck System itself.

Here’s what that means for you:

You can get started selling products online even before you create your own product.
You can get your hands dirty, experiment with advertising online, and see how it all fits together.
And, of course, you can make some real first money doing it, because whenever someone buys the course through your link, you get paid $66.54.

(To calculate your commission, take the current price The One Week Paycheck System is selling for, deduct $1 + 7.5% for Clickbank’s fee, and then multiply the outcome by 75%.)

To get started, simply get yourself a Clickbank account, and then promote the following link:

http://YOURCLICKBANKNAME.leonard83.hop.clickbank.net/?id=1wp&tid=YOURTRACKINGCODE

You need to replace YOURCLICKBANKNAME with your Clickbank username (mandatory for the link to work), and replace YOURTRACKINGCODE with a tracking code (this is optional, and if you don’t want to use a tracking code, just cut off the “&tid=YOURTRACKINGCODE” part).

To get a Clickbank username, you need to sign up here. Your Clickbank username will be what you type into the “account nickname” field during your registration. The reason you need a Clickbank account is that Clickbank will take care of tracking which customer came through your link, and they will also be the ones who mail out the checks to both you and me.

Please note that the registration for a Clickbank account is free, and that you only have to pay an activation fee once you start selling your own products using that account. In that case, Clickbank will ask you to make a payment of $50 before they’ll approve your first product. You can, however, use your account without activation or prior to activation to promote other people’s products. In other words, to promote other people’s products and get paid commissions for that, you don’t need to pay anything to Clickbank. It’s free.

We already talked in detail about the use of tracking codes, and you also find more about it on your Worksheet #23 (last page, last bullet point there). Basically, I recommend you use a unique code for each ad that you post. For instance, my first Facebook ad will have the code FB001, the second FB002 and so on. And then, when I advertise on Google Adwords, I’ll use the code GA001 for the first ad there, GA002 for the second ad there, and so on. This way, when I check my sales statistics later, I can see where each sale originated. And that, in turn, allows me to answer questions such as, “Where am I making more sales per Dollar spent on advertising – Facebook, or Google?”. Please note that you usually cannot edit your ads (and their target URL) anymore once the ads have been approved – so it is best to make it a habit to use a unique tracking code for each ad that you post right from the start.

On Facebook, you pay less per click the higher your “Click Through Rate” (CTR).

Your CTR is the number of people who click your ad divided by the number of people who see it. A typical CTR on Facebook is 0.1% (yes, that’s one in a thousand!), and if you can create an ad that gets a CTR of 0.2%, you’re really doing great!

So how do you improve your CTR?

Two ways to do it: One is targeting, and the other one is appeal.

By targeting, I mean the question of selecting the right group of people to show your ad to. Think about it. If you show a dating product to people who are married, you’re likely to get a low CTR. On the other hand, if you show a product that teaches dog training to people who, somewhere in their profile, say that they have a dog or that they at least like dogs, then your CTR is going to be much higher.

And appeal is the actual format of your ad. How appealing is your ad to click? And usually, you need to fulfill three requirements here:

1. You need to get the viewer’s attention.
2. You need to make a promise and answer the question, “What’s in it for me?”.
3. You need to tell them what to do next (i.e. to click).

The best practice to achieve this is to…

1. Have a picture that grabs attention. You can google your keyword + “funny” in Google Images, and you can often find pictures that illustrate what your product is about, yet are also funny and draw attention.
2. Have a headline that asks a question. For instance “Like Puppies?”, or “Learn the Piano?”.
3. Make a promise in your ad text, i.e. tell the viewer what he or she is going to get.
4. Make a “call to action”, i.e. tell them to click.

One way I discovered that works really well to bring my CTR up is what I’m going to describe to you here in a second.

Before I used this technique, my click price was something between $1 and $2 per click. Which is ridiculously expensive!

After this technique, my average click price went down to something like $0.68.

Here’s how it works:

1. Brainstorm keywords for Facebook pages that people who would be interested in your product would most likely already like. For instance, someone who’s likely to buy a manual on motorcycle tuning is likely to like “Harley Davidson”. If you sell something cooking related, the page “Jamie Oliver” might be a good fit. And if you were selling something related to guns, even a general term “U.S. Marines” might work.
2. Target your ad using the term you found as a keyword. Make sure to get at least 10,000 people in reach, or else you need a broader term, or combine multiple terms.
3. In the ad headline, ask them if they like that thing that you know they liked. For instance, if you target people by the keyword “Jamie Oliver”, you KNOW that they like Jamie Oliver. They either have mentioned him in their profile, they are subscribed to his page, or they have clicked the “like” button on something about him. So an ad whose headline says, “Like Jamie Oliver?” will immediately stand out to them.
4. In your ad copy, make the transition from the thing that they liked to the benefit they get from your offer.

Here are my real-life stats (and since you bought my course, I’m going to share them with you… please keep them confidential):

This is for my ad “Like Tim Ferriss?” (see below).

Impressions: 1,192,836 (that’s how often this ad was shown to people)
Clicks: 1,337
CTR: 0.112%
Average Cost Per Click: $0.64
Total Spent: $856.22
Resulting Sales in Clickbank: 20 sales (2 refunds), $1,595.70 revenue (after refunds)

Now, I’m not saying that these results are typical or that you’re going to get the same results. I have no way of knowing that.

However, these are the numbers that I got with this particular ad, and as you can see I made a profit of $739.48.

Please note that, had I advertised this product not as the product owner (who gets paid 100%) but as an affiliate (who gets paid 75%), then my profit would have been $340.55 instead. (In that case, my share of the revenue would have been not $1,595.70 but $1,196.78.)

I have stopped advertising this product, because Facebook has given me a warning about my advertising account with them. I suspect that this has to do with the fact that I advertised a new dating product recently. When somebody would click my ad for this product, they would see me on video and I would flick through some photos of me together with one girl after another. Really bad taste, actually. I’m trying lots of stuff to make things work, and I can see how this may have triggered people’s “douchebag radars”. But anyway, I think some people got really mad about that ad and complained to Facebook, and that’s why I think they disabled all my running ads.

So I’m currently not posting any other ads, because I first want to talk to my Facebook advertising representative. I just don’t want to create a whole bunch of new ads, only to have them suddenly disabled again like this.

Some additional insights that I’ve made over the years with Facebook:

• Reviewers, customer service people and the “policy team” do not communicate with each other. So if you talk to a customer service person at Facebook why your ad was disapproved, they may tell you that it was an accident, and they may even activate your ad and tell you that you’re all good. That, however, doesn’t prevent the “policy team” to come a couple of days later and disable that very ad, giving you a warning that you violated their Terms Of Service (TOS). This is normal. You can only do your very best at guessing what anyone could see as a potential violation of the TOS, and then go ahead and see what happens.
• You will usually have no problems with your ads being taken down once they are approved and running if you spend less than $500 a day and don’t get any complaints from people. In that case, you are “flying under the radar” and you are usually safe.
• If you use celebrities or band names to target your customers, and if you fear that this could get you in trouble (i.e. provoke complaints), then use the name of the celebrity or the brand only in your targeting parameters, but not in the ad itself. For instance, you could target an ad for a motorcycle tuning manual to people who like “Harley Davidson”, but in your ad don’t say “Love your Harley?”, but “Love your Motorbike?” instead. (Again, you can push the boundaries, like I am in the example ads below. You can get a reward in the form of high profit margins and a really cheap click price, but you’ll also have a higher risk of your ad getting blocked by the policy team.)
• Ads get “fatigued” over time. Especially when you target them to a small circle of people (say, below 100,000). I’ve had ads where I made 400% profit day by day over one or two weeks straight, and then the profits suddenly plummeted down to maybe 120% or so (again, these results are neither typical nor to expect, but that’s what I have seen in one of my campaigns in the dating niche). The only thing that helps against that is to constantly monitor whether or not an ad is still making you more money than it costs, and to pause it as soon as it doesn’t anymore. That’s why it’s so useful to use tracking codes, because that way you’ll always know which ad is “fatigued” and isn’t bringing in enough sales to pay for itself anymore.
• To replace a fatigued ad, you can copy the same ad for another audience (i.e. different targeting parameters), or you can create a different ad for the same audience.
• The lower your daily spending, the higher your profits and the less ad fatigue. I don’t understand why this is true, but it’s what I’m observing: Whenever I run an ad with a small budget ($350 or less per day), I usually make a really good profit margin (i.e. I make twice the money than I spend or something like that – again, these results are not typical, I’m just reporting from my own experience here). But the moment I become greedy and increase my daily spending to, say, $1,000, my CTR goes down, my click price goes up, my conversion rate goes down (= people who buy divided by people who clicked the ad), and, of course, all of these factors, as bad as they already are by then, turn even worse the longer I run with this higher budget (ad fatigue).

So with all of that being said:

You are free to use my ads on your own risk, and I give you the text and the pictures below.

Ad Image 1:

Ad Image 2:

Ad Image 3: